Cuckooo – a graphic design specialist located in the heart of the Somerset Levels – develops clever visual ideas that enable distinctive, effective communication in visual mediums.
Vision is the most dominant human sense and a powerful medium through which to communicate. Designs centred around a clever visual idea grab attention and invite mental participation, buying you time with your audience.
Visual wit and story-telling deliver the perfect balance of familiarity, intrigue and surprise. On deciphering the idea, the audience mentally reward themselves, creating an affiliation with the communicator – a sense of being ‘on the same wave-length’.
Pleasure responses lead to peer-sharing, with the message and associated identity fixed firmly in the memory of the audience, meaning they take you with them in their imagination. Relationship strengthening and message buy-in can now happen more readily.
Visual design ideas and their creative fulfilment are tailored in the knowledge that they'll become pieces of branding and can strengthen (or weaken) the notion of who is communicating and what is being expressed.
The commitment of attention ensures designs both fit in and stand out, so they act as an impactful, positive contribution within a wider communication strategy.
Exploring the many positives of mainstream branding the 'cuckoo metaphor' invites reflection on the dark shadow side. Profound insights arise when taking this journey and invite the emergence of more conscious cultures within the workplace and out into wider society. As a pioneer of 'Conscious Branding' you are invited to participate.
Established since 2007
Award-winning designer Barnaby Adams BA(Hons) Design (Packaging) trades and masquerades as ‘Cuckooo’ and has, over the years, developed an impressive client list including the largest of global mega-corporations to the humblest of self-employed individuals, daring enterpreneurs and trail-blazing thinkers.
As a traditional print designer, Barn tends to conceive an idea from a print perspective, but these can of course be developed and output for use digitally – used as a feature on a website, social media post, platform graphics, within film and animation etc.
The Cuckooo approach is one of collaboration, bringing the client into the creative process alongside other creative professionals, as required to ‘birth the idea’.
“Amazing & amazing! Your new brand style is quite the hit with the marketing team.”
Amy Goodman – Intel
FORGIVE THE INTERRUPTION, BUT…
I'm willing to bet that by now, you've fallen into another branding facade – all be it my own – what the mainstream call 'the brand of Cuckooo'.
As a pioneer of ‘Conscious Branding’ I wish to highlight that the idea you're formulating right now, with which YOU will brand me, develops from how you experience (i.e. relate to) this website including the web of associations you consciously and sub-consciously connect to it. Whilst your idea may be extremely convincing, it is not the truth. As an individual, your idea will be different to that of every other individual. This means there can be no ‘THE' brand of Cuckooo. 'THE' brand of X, Y or Z is in fact complete fallacy!
Sit with this insight for a while. If you can hear the subtlety I'm pointing to and can comprehend the implications, you might choose to explore the subject of branding more consciously!? If so, it’s time we talked!
News and Reflection
Check out the latest projects, revisit some great oldies, reflect on current affairs through the lens of Conscious Branding and other random bizarreness to bring a little sanity to an utterly bonkers world! More stories >